1.30pm – 5.30pm, Tuesday 25^th May, Amnesty International, London

A majority of consumers are now comfortable with, or indeed prefer, digital communications and yet many challenges remain as to how ‘digital thinking’ can be successfully applied to fundraising.  ‘Engaging’ people online is one thing, getting cash out of them appears to be something else entirely.

This conference is designed to shed insight into the technological and consumer led developments that apply to charities wanting to raise money.  Covering up-to-the minute research and case studies, this session aims to provide fundraising analysts, researchers and managers with the confidence and direction to further their own digital fundraising.

Sessions from leading industry speakers include:

-          Digital futures and the role of data; Greg Roekens, Chief Technology Officer, Wunderman

-          What social networkers want from charities, Elly Woolston, Managing Director & Steven Dodds, Head of Planning, DMS

-          Excellence in email marketing, Chris Combermale, Managing Director, The Email Academy

-          The Direct Marketing Association’s research into consumer attitudes to digital media such as email, mobile and social media; Paul Seabrook, FastMap

Nigel Magson, current chair of the Insight SIG remarks; “Our members have been telling us they want to better understand the impact of online supporter marketing and it is undoubtedly the most important fundraising issue today.  This conference will provide practical insight from experts in their field to help fundraisers really get grips with this challenge”.

INSIGHT SIG – DRAFT PROGRAMME

Spring Conference – Insight in a Digital World

Starts 1.30pm Registration

1.45 Chair’s remarks & Opening

INSIGHT & DIGITAL

First Session 2.00-2.40

Greg Roekens, Wunderman

Here’s a taster of the few topics to expect in the Digital Future presentation. This is a look at how new innovations is at last enabling true direct marketing practices and insight:

“Start to believe in the impossible, Wikipedia was impossible in theory and yet happened in practice”

“Total Personalisation will require total transparency and this will be the price”

“Advertising is now a conversation thanks to amazing innovations in the UI, data and AI space”

“Marketing Re’Mix”

“Moving on from Personal Computer to Personal Assistant where the computer becomes a virtual assistant”

Second Session 2.40 – 3.20

Paul Seabrook, FastMap: DMA research reveals consumer attitudes to and use of digital media such as email, mobile and social media channels.

TEA Break 3.20

Third Session 3.40pm-4.20pm

Chris Combermale, The Email Academy – full details to be provided

Fourth  Session 4.20pm-5.00pm

What do social networkers want from charities?  Steven Dodds & Elly Woolston, DMS

Some 24m people use social networking sites in the UK and yet many attempts by charities to raise money through this medium have stalled or failed.  Social networkers are not a breed apart – they are you and me and quite possibly your parents - and yet they appear not to engage with ‘traditional’ charity approaches. 

What DO we know about the wants and needs of these people when it comes to establishing relationships with charities?  What lessons can be learnt from those that have tried and succeeded to date?

Based on bespoke research into charity donors who use social networking sites, and recent case studies, this session aims to demystify this audience and clearly show how charities can successfully introduce ‘social thinking’ into their fundraising strategy.

Closing Remarks  5.00pm -5.15

5.15 Onwards Drinks & Networking